Why Sentia AI’s DSO Is the Answer to the Five Biggest Problems Killing CRM Productivity
The CRM was supposed to help sellers sell. Instead, it became another job. Most sales teams already have a CRM. Salesforce, HubSpot, Pipedrive, Insightly,…
David
With over 30 years senior management experience across 3 continents, Australian-born David founded Sentia AI in 2018 with a mission to change the way people work at work.
67 articles
The AI Runtime: Why We’re Building the Operation System for Revenue
Agentic AI is creating a new RevOps problem: siloed agents, duplicated context, runaway token costs, and fragmented revenue workflows. Learn why Sentia is…
Why AI-Enhanced CRM Replacement Is the Future for Small Business Operators
Why AI-Enhanced CRM Replacement Is the Future for Small Business Operators If you are a sole proprietor, consultant, advisor, attorney, agency owner, or…
The CRM Death Spiral: Why HubSpot and Zoho Can’t “AI” Their Way Out of a Garbage-In World?
How have HubSpot & Zoho used AI? The boardrooms at HubSpot and Zoho have a fever, and the only prescription is more “Copilots.” For the last decade, these…
The Project Glasswing Defense: How to Harden Your CRM Against Autonomous AI Exploits
Executive Summary The CRM is no longer protected by a firewall and a good password policy. In 2026, the most dangerous threat actor targeting your revenue…
The “Closed-Won” Illusion: Bridging the Fatal Blindspot Between Sales and Cash in RevOps
Executive Summary The “Closed-Won” status in a CRM has long signaled the end of the sales journey — but in 2026, it represents a significant financial…
Your AI Summary is Technically Correct, but it’s Missing Deal Sentiment
Is the Call Transcript enough in the age of AI? AI call analysis tools have revolutionized how sales teams process conversations, automatically transcribing…
Transform Decision-Making with Sentia’s Real-Time Analytics and AI
Sentia AI transforms CRM with real-time, AI-powered analytics that enhance decision-making, boost sales productivity by up to 40%, optimize marketing, and…
Unlock Revenue Growth with AI-Powered CRM Prioritization
Sentia’s AI-powered CRM prioritization automates tasks, enhances decision-making, integrates with platforms like Salesforce, and boosts productivity and…
Unlocking the Power of AI: Best Practices for Integrating AI into Your CRM
Integrate AI into your CRM effectively by assessing needs, cleaning data, training teams, and using Sentia for automation and real-time insights, boosting…